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Privacy Policy

Last updated: 19 January 2025

AssetFund Limited is committed to protecting your privacy and handling your data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

AssetFund Limited ("we", "us", "our") is a business finance broker authorised and regulated by the Financial Conduct Authority (FCA). Our registered office is at [Address to be completed]. Our FCA Firm Reference Number is [FRN to be completed].

For the purposes of data protection legislation, we are the "data controller" of your personal information.

2. Information We Collect

We collect and process the following types of personal information:

  • Identity Data: Name, title, date of birth, company name, job title
  • Contact Data: Email address, telephone number, postal address
  • Financial Data: Business turnover, time trading, finance requirements, existing facilities
  • Technical Data: IP address, browser type, device information, pages visited
  • Usage Data: How you use our website, calculators, and services
  • Marketing Data: Your preferences for receiving marketing communications

3. How We Collect Your Information

We collect information through:

  • Direct interactions when you complete forms, use our calculators, or contact us
  • Automated technologies including cookies and analytics tools
  • Third parties including credit reference agencies and business data providers

4. How We Use Your Information

We use your personal information for the following purposes:

  • To provide finance broking services and process your application
  • To communicate with you about your enquiry or application
  • To comply with our regulatory obligations under FCA rules
  • To prevent fraud and verify your identity
  • To improve our website, products, and services
  • To send marketing communications (where you have consented)

5. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Contract: To perform our services and obligations to you
  • Legal Obligation: To comply with FCA regulations and anti-money laundering requirements
  • Legitimate Interests: To operate and improve our business, prevent fraud
  • Consent: For marketing communications and non-essential cookies

6. Data Sharing

We may share your information with:

  • Lenders and finance providers to process your application
  • Credit reference agencies for identity and credit checks
  • Service providers who assist our operations (hosting, analytics, email)
  • Professional advisers (lawyers, accountants, auditors)
  • Regulatory authorities including the FCA and ICO

We do not sell your personal data to third parties.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including regulatory requirements. Generally:

  • Enquiry data: 3 years from last contact
  • Application data: 6 years from transaction completion (FCA requirement)
  • Marketing data: Until you unsubscribe or withdraw consent

8. Your Rights

Under UK GDPR, you have the right to:

  • Access a copy of your personal data
  • Rectify inaccurate or incomplete data
  • Erasure of your data (in certain circumstances)
  • Restrict processing of your data
  • Data portability (receive your data in a structured format)
  • Object to processing based on legitimate interests or for marketing
  • Withdraw consent at any time (where processing is based on consent)

To exercise these rights, contact us at privacy@assetfund.co.uk or write to our Data Protection Officer at our registered address.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption, secure servers, access controls, and staff training. However, no internet transmission is completely secure, and we cannot guarantee the security of data transmitted to our website.

10. Cookies

Our website uses cookies to improve your experience. For details about the cookies we use and how to manage them, please see our Cookie Policy.

11. International Transfers

Some of our service providers may be located outside the UK. Where we transfer data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions.

12. Complaints

If you are unhappy with how we handle your personal data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

13. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by posting the new policy on our website with an updated date.

14. Contact Us

For privacy-related enquiries, contact us at:

  • Email: privacy@assetfund.co.uk
  • Post: Data Protection Officer, AssetFund Limited, [Address]
AssetFund

AssetFund connects UK businesses with competitive asset finance, equipment leasing, and invoice finance solutions from trusted lenders.

0800 XXX XXXXenquiries@assetfund.co.uk
London, United Kingdom
Mon-Fri: 9:00 AM - 5:30 PM

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AssetFund is a trading name of [Company Name] Limited, registered in England and Wales (Company No. XXXXXXXX). Registered office: [Address]. We are authorised and regulated by the Financial Conduct Authority (FRN: XXXXXX) for credit broking activities. We do not charge fees for our services. Finance is subject to status. Terms and conditions apply.

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