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Cookie Policy

Last updated: 19 January 2025

This Cookie Policy explains how AssetFund Limited uses cookies and similar technologies when you visit our website. By continuing to use our website, you consent to our use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites work more efficiently and provide information to website owners.

Cookies cannot harm your device and do not contain personally identifiable information by themselves, though they may be linked to personal data we hold about you.

2. Types of Cookies We Use

We use the following categories of cookies:

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website cannot function without them.

Cookie NamePurposeDuration
__clerk_db_jwtAuthentication sessionSession
__sessionUser session managementSession

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website and services.

Cookie NamePurposeDuration
ph_*PostHog analytics1 year
_gaGoogle Analytics (if enabled)2 years

Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences (e.g., calculator settings, location preferences). If you do not allow these cookies, some features may not function properly.

Cookie NamePurposeDuration
calculator_prefsCalculator preferences30 days
location_prefLocation preference30 days

Marketing Cookies

These cookies may be set through our site by advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.

We currently do not use marketing cookies. If this changes, we will update this policy and request your consent.

3. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control the dissemination of these cookies. Third parties that may set cookies include:

  • Clerk - Authentication services
  • PostHog - Analytics and product insights
  • Convex - Backend services

Please refer to these third parties' privacy and cookie policies for more information about how they use cookies.

4. Managing Cookies

You can control and manage cookies in several ways. Please be aware that removing or blocking cookies may impact your user experience and some functionality may no longer be available.

Browser Controls

Most browsers allow you to view, manage, delete, and block cookies for a website. Be aware that if you delete all cookies, any preferences you have set will be lost, including the ability to opt out of cookies.

  • Chrome
  • Firefox
  • Safari
  • Microsoft Edge

Analytics Opt-Out

If you wish to opt out of analytics tracking, you can:

  • Use your browser's "Do Not Track" setting
  • Install browser extensions that block tracking
  • Contact us to request removal of your analytics data

5. Cookie Consent

When you first visit our website, you will be presented with a cookie consent banner. You can choose to:

  • Accept All - Allow all cookies including analytics and functional cookies
  • Essential Only - Allow only strictly necessary cookies
  • Manage Preferences - Choose which categories of cookies to allow

You can change your cookie preferences at any time by [clicking the cookie settings link in the footer / clearing your browser cookies and revisiting the site].

6. Local Storage and Similar Technologies

In addition to cookies, we may use other similar technologies such as:

  • Local Storage - Stores data in your browser to save calculator results and preferences
  • Session Storage - Temporarily stores data for your current browser session

These technologies operate similarly to cookies and can be managed through your browser settings.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. Any changes will be posted on this page with an updated revision date.

We recommend you check this page periodically to stay informed about our use of cookies.

8. Contact Us

If you have questions about our use of cookies, please contact us at:

  • Email: privacy@assetfund.co.uk
  • Post: Data Protection Officer, AssetFund Limited, [Address]

9. Related Policies

For more information about how we handle your personal data, please see our Privacy Policy. For the terms governing your use of our website, please see our Terms of Service.

AssetFund

AssetFund connects UK businesses with competitive asset finance, equipment leasing, and invoice finance solutions from trusted lenders.

0800 XXX XXXXenquiries@assetfund.co.uk
London, United Kingdom
Mon-Fri: 9:00 AM - 5:30 PM

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AssetFund is a trading name of [Company Name] Limited, registered in England and Wales (Company No. XXXXXXXX). Registered office: [Address]. We are authorised and regulated by the Financial Conduct Authority (FRN: XXXXXX) for credit broking activities. We do not charge fees for our services. Finance is subject to status. Terms and conditions apply.

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