Cookie Policy
Last updated: 19 January 2025
This Cookie Policy explains how AssetFund Limited uses cookies and similar technologies when you visit our website. By continuing to use our website, you consent to our use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites work more efficiently and provide information to website owners.
Cookies cannot harm your device and do not contain personally identifiable information by themselves, though they may be linked to personal data we hold about you.
2. Types of Cookies We Use
We use the following categories of cookies:
Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website cannot function without them.
| Cookie Name | Purpose | Duration |
|---|---|---|
| __clerk_db_jwt | Authentication session | Session |
| __session | User session management | Session |
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website and services.
| Cookie Name | Purpose | Duration |
|---|---|---|
| ph_* | PostHog analytics | 1 year |
| _ga | Google Analytics (if enabled) | 2 years |
Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferences (e.g., calculator settings, location preferences). If you do not allow these cookies, some features may not function properly.
| Cookie Name | Purpose | Duration |
|---|---|---|
| calculator_prefs | Calculator preferences | 30 days |
| location_pref | Location preference | 30 days |
Marketing Cookies
These cookies may be set through our site by advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
We currently do not use marketing cookies. If this changes, we will update this policy and request your consent.
3. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control the dissemination of these cookies. Third parties that may set cookies include:
- Clerk - Authentication services
- PostHog - Analytics and product insights
- Convex - Backend services
Please refer to these third parties' privacy and cookie policies for more information about how they use cookies.
4. Managing Cookies
You can control and manage cookies in several ways. Please be aware that removing or blocking cookies may impact your user experience and some functionality may no longer be available.
Browser Controls
Most browsers allow you to view, manage, delete, and block cookies for a website. Be aware that if you delete all cookies, any preferences you have set will be lost, including the ability to opt out of cookies.
Analytics Opt-Out
If you wish to opt out of analytics tracking, you can:
- Use your browser's "Do Not Track" setting
- Install browser extensions that block tracking
- Contact us to request removal of your analytics data
5. Cookie Consent
When you first visit our website, you will be presented with a cookie consent banner. You can choose to:
- Accept All - Allow all cookies including analytics and functional cookies
- Essential Only - Allow only strictly necessary cookies
- Manage Preferences - Choose which categories of cookies to allow
You can change your cookie preferences at any time by [clicking the cookie settings link in the footer / clearing your browser cookies and revisiting the site].
6. Local Storage and Similar Technologies
In addition to cookies, we may use other similar technologies such as:
- Local Storage - Stores data in your browser to save calculator results and preferences
- Session Storage - Temporarily stores data for your current browser session
These technologies operate similarly to cookies and can be managed through your browser settings.
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. Any changes will be posted on this page with an updated revision date.
We recommend you check this page periodically to stay informed about our use of cookies.
8. Contact Us
If you have questions about our use of cookies, please contact us at:
- Email: privacy@assetfund.co.uk
- Post: Data Protection Officer, AssetFund Limited, [Address]
9. Related Policies
For more information about how we handle your personal data, please see our Privacy Policy. For the terms governing your use of our website, please see our Terms of Service.